An ancillary product is a product that is purchased as a bonus or add-on purchase when buying another product.

A company selling smartphones, for instance, might offer the buyer smartphone insurance coverage as an add-on purchase, even if they don't sell the insurance as a stand-alone product.

For an airline like Cebu Pacific, our core business is the sale flights, and we offer customers to purchase other products that will enhance their journey. Common examples of ancillaries, or “add-ons” are baggage allowance, seat selection, and travel insurance. Revenue from ancillary is ever-expanding, not just from the direct sale of flight tickets, as we also consider foreign currency conversions and advertising spaces on our digital and non-digital assets as sources of ancillary revenue.

Availability of Ancillaries on Digital Channels

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